Consumer vulnerability: Why subtle signals may say more than 1000 words

Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.

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Presenting Marketing Differently

JMM Special Issue Call for Papers: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. (Deadline for proposals 16 August 2019). Guest Editors: Jack Coffin and Tim Hill.

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How to submit a Video-Article to JMM

This blog summarises our recommendations for video submissions to Journal of Marketing Management.

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The rules of engagement: how to motivate consumers to engage with branded mobile apps

Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.

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Professional Knowing – Adjusting the Lens towards the Marketing Practitioner

Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.

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Marketing (as) Rhetoric

JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.

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How do children learn about media in Iran?

Kordrostami discusses her article with Vijayalakshmi & Laczniak investigating children’s media behaviour and parental concerns and mediation styles in Iran.

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Do consumers really care about corporate reputation?

Paul Burke, Grahame Dowling and Edward Wei examine how much value consumers place on corporate reputation against other product features when evaluating products.

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Consumption, Marketing, and Taboo

JMM Special Section: Consumption, Marketing and Taboo. Guest Editors: Gretchen Larsen & Maurice Patterson.

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Violence, Markets and Marketing

JMM Special Issue: Violence, Markets and Marketing. Guest Editor: Rohit Varman.

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Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands

JMM Special Issue Call for Papers: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. (Deadline for submissions 15 July 2019). Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.

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JMM 2018 Report

Welcome to the 2018 JMM Report, summarising the Journal’s performance in this year’s metric releases, including Impact Factor, CiteScore, SCImago and Google Scholar, as well as other JMM news from the past year.

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