Blog
Consumer vulnerability: Why subtle signals may say more than 1000 words
Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.
Read morePresenting Marketing Differently
JMM Special Issue Call for Papers: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. (Deadline for proposals 16 August 2019). Guest Editors: Jack Coffin and Tim Hill.
Read moreHow to submit a Video-Article to JMM
This blog summarises our recommendations for video submissions to Journal of Marketing Management.
Read moreThe rules of engagement: how to motivate consumers to engage with branded mobile apps
Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.
Read moreProfessional Knowing – Adjusting the Lens towards the Marketing Practitioner
Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.
Read moreMarketing (as) Rhetoric
JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.
Read moreHow do children learn about media in Iran?
Kordrostami discusses her article with Vijayalakshmi & Laczniak investigating children’s media behaviour and parental concerns and mediation styles in Iran.
Read moreDo consumers really care about corporate reputation?
Paul Burke, Grahame Dowling and Edward Wei examine how much value consumers place on corporate reputation against other product features when evaluating products.
Read moreConsumption, Marketing, and Taboo
JMM Special Section: Consumption, Marketing and Taboo. Guest Editors: Gretchen Larsen & Maurice Patterson.
Read moreViolence, Markets and Marketing
JMM Special Issue: Violence, Markets and Marketing. Guest Editor: Rohit Varman.
Read moreStart-ups, Arts and Creative Industries: Fresh Perspectives on Brands
JMM Special Issue Call for Papers: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. (Deadline for submissions 15 July 2019). Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.
Read moreJMM 2018 Report
Welcome to the 2018 JMM Report, summarising the Journal’s performance in this year’s metric releases, including Impact Factor, CiteScore, SCImago and Google Scholar, as well as other JMM news from the past year.
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