Servant, friend, or master?

Schweitzer, Belk, Jordan & Ortner discuss their research into consumer relationships with voice controlled smart assistants (VCSAs).

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Transhumanisms, Geneticised Markets and Perfectible Consumers

JMM Special Issue Call for Papers: Transhumanisms, Geneticised Markets and Perfectible Consumers. (Deadline for submissions 20 August 2020). Guest Editors: Jennifer Takhar, H. Rika Houston and Nikhilesh Dholakia.

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The appeal of spiritual products in satiating concerns about randomness

Shepherd and Kay posit that products imbued with religious/spiritual significance help manage consumer concerns about randomness and uncontrollability.

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Conceptual Papers in Marketing and Consumer Research

JMM Special Issue: Conceptual Papers in Marketing and Consumer Research. Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav

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Being hybrid

Klára Šimůnková introduces online/offline hybridity both as a new kind of hybridity and a universal contemporary human condition, and presents the concept of hybrid space as a new frame of reference.

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Ontological security as an unconscious motive of social media users

Charles Areni suggests that the quest for ontological security is a conceptual lens through which consumers’ engagement with nostalgia-evoking content on social media can be understood by marketers and other social researchers.

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Consumer vulnerability: Why subtle signals may say more than 1000 words

Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.

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Presenting Marketing Differently

JMM Special Issue Call for Papers: Presenting Marketing Differently: Developing Devices to Disseminate Post-Representational Research. (Deadline for proposals 16 August 2019). Guest Editors: Jack Coffin and Tim Hill.

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How to submit a Video-Article to JMM

This blog summarises our recommendations for video submissions to Journal of Marketing Management.

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The rules of engagement: how to motivate consumers to engage with branded mobile apps

Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.

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Professional Knowing – Adjusting the Lens towards the Marketing Practitioner

Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.

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Marketing (as) Rhetoric

JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.

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