Category: Reach
Marketing and Managing Racial Dynamics – in Theory and Practice
JMM Special Issue: Marketing & Managing Racial Dynamics – in Theory & Practice. Guest Editors: Kevin D. Thomas, Judy Foster Davis, Jonathan Wilson and Francesca Sobande.
Read moreStart-ups, Arts and Creative Industries: Fresh Perspectives on Brands
JMM Special Issue: Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands. Guest Editors: Carsten Baumgarth, Dirk-Mario Boltz, Stuart Roper and Holger J. Schmidt.
Read moreThe Future of Technology in Marketing: Utopia or Dystopia?
JMM Special Issue: The Future of Technology in Marketing: Utopia or Dystopia? Guest Editors: Kristof Coussement, Paul Harrigan, Caroline Lancelot Miltgen and Chatura Ranaweera.
Read moreThe Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
JMM Special Issue: The role of smart technologies in decision making: developing, supporting and training smart consumers. Guest Editor: Eleonora Pantano
Read moreAdvancing Spillover Research: Behavioural, Contextual and Temporal Approaches
JMM Special Section: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches. Guest Editors: Danae Manika & Diana Gregory-Smith.
Read moreDigitally enabled value co-creation at the bottom of the pyramid
JMM Special Issue: Digitally enabled value co-creation at the bottom of the pyramid. Guest Editors: Sanjit K. Roy, Bidit L. Dey and Yogesh Dwivedi.
Read moreConsuming the Spiritual
JMM Special Issue: Consuming the Spiritual. Guest Editors: Katharina C. Husemann & Giana M. Eckhardt
Read moreConceptual Papers in Marketing and Consumer Research
JMM Special Issue: Conceptual Papers in Marketing and Consumer Research. Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav
Read moreMarketing (as) Rhetoric
JMM Special Section: Marketing (as) Rhetoric. Guest Editors: Chris Miles & Tomas Nilsson.
Read moreConsumption, Marketing, and Taboo
JMM Special Section: Consumption, Marketing and Taboo. Guest Editors: Gretchen Larsen & Maurice Patterson.
Read moreViolence, Markets and Marketing
JMM Special Issue: Violence, Markets and Marketing. Guest Editor: Rohit Varman.
Read more#MeToo and beyond: inequality and injustice in marketing practice and academia
JMM Special Issue Call for Papers: #MeToo and beyond: inequality and injustice in marketing practice and academia. Guest Editors: Andrea Prothero and Mark Tadajewski.
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