Category: Resources
Autonomy and Marketing: History, Present and Future
JMM Special Issue: Autonomy and Marketing: History, Present and Future. (Deadline for submissions 23 January 2023). Guest Editor: Thomas Anker.
Read moreThe Disabling Marketplace
JMM Special Issue: The Disabling Marketplace. (Deadline for submissions 20 June 2022). Guest Editors: Leighanne Higgins, Katharina C. Husemann & Anica Zeyen.
Read moreMarketing Ethics in the Anthropocene: Fit for purpose or time for a rethink?
JMM Special Issue: Marketing Ethics in the Anthropocene: Fit for purpose or time for a rethink? (Deadline for submissions 24 October 2022). Guest Editors: Matthew Higgins, Richard Godfrey & Ai-Ling Lai
Read moreAdvancing theory on marketing responses to mitigate the negative consequences of brand crises
JMM Special Issue: Advancing theory on marketing responses to mitigate the negative consequences of brand crises. (Deadline for submissions 3 October 2022). Guest Editors: Paolo Antonetti, Ilaria Baghi, Carmen Valor.
Read moreService research in an age of crises: (re)building sustainable services
JMM Special Issue: Service research in an age of crises: (re)building sustainable services. (Deadline for submissions 5 September 2022).
Guest Editors: Josephine Go Jefferies, Mekhail Mustak, Loïc Plé & Per Skålén
Rituals and Routines: Reflecting change, redefining meaning, recasting scope
JMM Special Issue: Rituals and Routines: Reflecting change, redefining meaning, recasting scope. (Deadline for submissions 22 August 2022). Guest Editors: Julie Tinson & Peter Nuttall.
Read moreCelebrating Failure: A path towards opening up disciplinary debate
JMM Special Issue: Celebrating Failure: A path towards opening up disciplinary debate. Guest Editors: Chloe Preece, Benedetta Cappellini & Gretchen Larsen
Read moreNew marketing theories and practices emerging from innovations in the culture and tourism sectors
JMM Special Issue: New marketing theories and practices emerging from innovations in the culture and tourism sectors. Guest Editors: Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier & Christine Petr
Read moreCritical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change
JMM Special Issue: Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change. Guest Editors: Teresa Heath, Mona Moufahim & Lisa O’Malley
Read moreInfluencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin
Read moreExploring the Luxury Experience and Luxury Experience Management
JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. Guest Editors: Phil Klaus & Caroline Tynan
Read moreUnderstanding the effects of social distancing on consumer and business practices during a pandemic
JMM Special Issue: Understanding the effects of social distancing on consumer and business practices during a pandemic: marketing and management implications. Guest Editor: Wided Batat
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